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True/False Friday: In innovative online video, Americans always do the cool...

False! Innovation in online video can come from a lot of places. We at MiniMatters are very impressed with what BeLonG To Youth Services, in Dublin, Ireland, has done in this fundraising video: The...

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Tip Tuesday: We love YouTube interactive transcripts and you will too.

It’s a little extra work to upload an interactive transcript of your video to YouTube—and a lot of extra benefit, particularly when it comes to being found by search engines. Here’s a video we made for...

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Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.

The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign’s supporters literally fight fire with fire in the process of saving the library in Troy,...

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Tip Tuesday: Some Associations are exploring YouTube’s potential.

“…[T]echnology will fundamentally change the way associations deliver value.  It will enhance or replace existing delivery systems.  It will create new ways to add value that were not conceivable in...

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True/False Friday: In the age of the 24-hour news cycle, there’s no hope for...

False. We got to thinking about the issue of a video’s shelf life when we read in the Washington Post that YouTube is a key source of news. Pew Research Center published a new report that documents the...

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Tip Tuesday: Vodio is an interesting tool.

It’s not exactly news that the World Wide Web can be overwhelming. The Web’s greatest strength—how big and varied it is—can also be its biggest weakness: how do you find what you’ll enjoy the most? A...

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What Does Video Cost? Part 3–Your Video Producer

Here’s the third in our four-part series on what video costs. Each post focuses on one area of decision-making that impacts what video costs. Today’s post will explore the jobs that usually fall within...

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Video Partnerships for Communications and Marketing Companies

We’re pleased to present on the subject of YouTube Marketing this time next week at the Rockville Women’s Business Center. If you’re reading this blog, we hope you may be able to join us. We’d love to...

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A Video Discussion Guide and 6 Ways to Use It To Achieve Successful Videos

You know you are ready for video, but how do you guide the internal discussion about video at your organization so that your project moves forward promptly, with clarity, and with everyone happily on...

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Recent Statistics on Online Video Growth and What They Mean for Nonprofits

Google published the results of a study in September which they did in partnership with Millward Brown Digital of two million Americans who had researched a non-profit within the past 12 months; Pew...

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Small Business and Nonprofit Business Opportunity – Apply to BizClips Now to Win

It’s our pleasure at MiniMatters to partner with SCORE, a nonprofit association dedicated to helping small businesses, and Brother International, a premier provider of print and communications products...

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Tip Tuesday: We love YouTube interactive transcripts and you will too.

It’s a little extra work to upload an interactive transcript of your video to YouTube—and a lot of extra benefit, particularly when it comes to being found by search engines. Here’s a video we made for...

View Article

Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.

The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign’s supporters literally fight fire with fire in the process of saving the library in Troy,...

View Article


Image may be NSFW.
Clik here to view.

Tip Tuesday: Some Associations are exploring YouTube’s potential.

“…[T]echnology will fundamentally change the way associations deliver value.  It will enhance or replace existing delivery systems.  It will create new ways to add value that were not conceivable in...

View Article

True/False Friday: In the age of the 24-hour news cycle, there’s no hope for...

False. We got to thinking about the issue of a video’s shelf life when we read in the Washington Post that YouTube is a key source of news. Pew Research Center published a new report that documents the...

View Article


Image may be NSFW.
Clik here to view.

Tip Tuesday: Vodio is an interesting tool.

It’s not exactly news that the World Wide Web can be overwhelming. The Web’s greatest strength—how big and varied it is—can also be its biggest weakness: how do you find what you’ll enjoy the most? A...

View Article

Image may be NSFW.
Clik here to view.

What Does Video Cost? Part 3–Your Video Producer

Here’s the third in our four-part series on what video costs. Each post focuses on one area of decision-making that impacts what video costs. Today’s post will explore the jobs that usually fall within...

View Article


Image may be NSFW.
Clik here to view.

Video Partnerships for Communications and Marketing Companies

We’re pleased to present on the subject of YouTube Marketing this time next week at the Rockville Women’s Business Center. If you’re reading this blog, we hope you may be able to join us. We’d love to...

View Article

Image may be NSFW.
Clik here to view.

A Video Discussion Guide and 6 Ways to Use It To Achieve Successful Videos

You know you are ready for video, but how do you guide the internal discussion about video at your organization so that your project moves forward promptly, with clarity, and with everyone happily on...

View Article
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